NOSHINKU
Noshinku Refillable Hand Sanitizer
Santal Blanc and Pear Blossom
The Brand
Noshinku is redefining everyday hand sanitizer with refillable, fine-mist sprayers that combine skincare, sustainability, and elevated design. Designed to fit seamlessly into everyday life, Noshinku transforms a daily essential into a premium lifestyle accessory.
The Goal
Position Noshinku as a stylish travel essential by incorporating the refillable hand sanitizer into authentic travel and lifestyle content that highlights both its functionality and premium design.
The Results
1 Instagram Reel
Instagram Stories
1,389 Reel Views
64 Total Engagements
63.7% Non-Follower Reach
61 Accounts Engaged
1 New Follower
Product featured in my ShopMy storefront
Campaign Impact
The Noshinku campaign introduced the brand to my travel-focused audience through authentic lifestyle content, generating 1,389 views while reaching a predominantly new audience, with 63.7% of views coming from non-followers.
By naturally integrating the product into everyday travel moments, the campaign positioned Noshinku as both a functional and elevated travel essential while creating meaningful engagement with my community.
Why It Worked
Rather than creating a traditional product advertisement, I incorporated Noshinku into my everyday travel routine, allowing the product to feel like a natural part of the experience. This authentic approach showcased both the practicality and design of the refillable hand sanitizer while resonating with an audience that values elevated, travel-friendly essentials.