BOCA RESTAURANTS
Boca Winter Park Women in Wine Dinner
Turning a Wine Dinner into a Destination Experience
The Brand
Boca Winter Park is one of Orlando's premier farm-to-table restaurants, known for seasonal ingredients, curated wine dinners, and unforgettable dining experiences. For their Summer Wine Series: Women in Wine, the goal was to generate excitement around a one-night event celebrating female chefs, winemakers, and thoughtfully paired cuisine.
The Goal
Develop a multi-platform campaign that positioned the event as more than just a wine dinner by showcasing it as an experience worth planning around. Through Instagram Reels, Stories, and newsletter marketing, the campaign focused on increasing awareness, driving reservations, and introducing both local residents and visitors to Boca's Summer Wine Series.
The Results
Event sold out
14 reservations generated within the first 24 hours of the email campaign
282 direct OpenTable reservation clicks
303 total email clicks
4,984 unique email opens
27,952 emails successfully delivered
3,041 Instagram Reel views
127 Reel interactions
73% of Reel views came from non-followers
Campaign Impact
The campaign helped build excitement and drive reservations through a coordinated email and social media strategy. By generating strong early interest, the campaign created momentum leading up to the event and contributed to a sold-out evening. Rather than relying on a single piece of content, the combination of email marketing, Instagram Reels, and Stories kept Boca's Summer Wine Series top of mind while making it easy for audiences to move from discovery to booking.
Why It Worked
Rather than promoting the event as simply a wine dinner, the campaign invited audiences into the experience. By showcasing the chefs, thoughtfully paired wines, and the atmosphere of the evening, the content made viewers feel like they were part of the celebration before they ever arrived.
Pairing authentic lifestyle storytelling with clear calls to action across Instagram and email created a seamless path from inspiration to reservation. This approach allowed Boca to showcase not only the menu, but the atmosphere, storytelling, and community behind the event—creating content that inspired audiences to experience it for themselves.
