FLUX FOOTWEAR
The Adapt Runner +The Adapt Trail Runner
The Brand
Flux Footwear creates performance shoes designed to encourage natural movement while maintaining comfort for everyday wear and outdoor adventures. The campaign highlighted both the Adapt Runner and Adapt Trail Runner, showcasing how each shoe fits into an active lifestyle.
The Goal
Introduce Flux Footwear to an audience of travel and lifestyle enthusiasts through authentic storytelling that demonstrated how the shoes transition from everyday movement to outdoor exploration
Deliverables
2 Instagram Reels
Adapt Runner
Adapt Trail Runner
Story unboxing for both shoes
Product features shared on Instagram Stories
Product added to my ShopMy storefront.
Campaign Impact
The Flux Footwear campaign showcased both the Adapt Runner and Adapt Trail Runner through authentic outdoor and travel content, generating more than 3,400 combined views while reaching a predominantly new audience, with over 60% of views coming from non-followers.
Both products were also added to my ShopMy storefront, creating an evergreen affiliate resource that will continue to be promoted through future content and email campaigns.
Why It Worked
The campaign introduced Flux Footwear to audiences beyond my existing community, with both reels reaching a majority of non-followers. By integrating the shoes into genuine travel and outdoor experiences rather than relying on scripted product demonstrations, the content felt authentic and aligned naturally with my brand.
The Results
3,469 Views
106 Total Interactions
93 Likes
9 Comments
3 Shares
More than 60% of all views came from non-followers
96 Accounts Engaged