RESORT PASS
The Ritz Carlton Orlando with Resort Pass
Redefining the Luxury Staycation Experience
The Brand
ResortPass gives travelers and locals access to luxury hotel amenities without booking an overnight stay. This campaign showcased a spa and pool day at The Ritz-Carlton Orlando, inspiring audiences to experience a luxury escape close to home.
The Goal
Create aspirational content that highlighted the value of a ResortPass day pass while positioning The Ritz-Carlton Orlando as an unforgettable destination for relaxation, wellness, and luxury travel.
Deliverables
Instagram Reel (Campaign One)
Additional campaign content scheduled as part of the partnership
Results
4,715 Reel Views
207 total engagements
189 likes
10 comments
6 shares
2 saves
63 profile visits
3 external link taps
Campaign Impact
This campaign introduced my audience to a different way to experience luxury travel—without booking an overnight stay. By highlighting the spa, pool, and overall guest experience, the content positioned ResortPass as an accessible way to enjoy one of Orlando's most iconic luxury resorts.
The campaign generated strong audience engagement and meaningful profile activity while encouraging viewers to discover a travel experience they may not have previously considered.
Why It Worked
Rather than focusing solely on hotel amenities, the content invited viewers to imagine themselves enjoying a day of relaxation at The Ritz-Carlton Orlando. By blending cinematic visuals with storytelling, the campaign emphasized the feeling of slowing down, recharging, and treating yourself to a luxury experience—making the partnership feel inspirational rather than promotional.
